Turn what you do
into a product you sell.
A recurring-revenue SaaS product, built on your expertise and your data, sold to your existing customers or to new ones. Co-built and (typically) co-owned with us — our return depends on the product working, not just delivering.
Productising your consultancy means turning a repeatable, high-value part of what your experts do into a software product your customers pay for directly — recurring revenue instead of billed hours. The AI SaaS Product Build is how Ferrous Labs co-builds that product on your own expertise and data, takes it to paying customers, and keeps improving it after launch.
Built for founders
sitting on something productisable.
You have proprietary expertise and customer relationships.
You know the market. Your customers trust you. There is something they would pay for if it existed as a product, not a service.
You can't build the technical layer alone.
You don't have the ML or product-engineering team. Hiring would take 18 months. You need a partner who can build the product and stay invested in its success.
You're willing to share the upside.
The Equity Partnership is the most common path: you bring distribution, data or domain anchorage; we bring the build. The product is co-owned. Both sides win when it works.
A product in market.
Customers paying. Equity in something growing.
A recurring-revenue product.
Live, paying customers, growing MRR. Not a prototype. Not a pilot. A real business inside your business.
Co-ownership.
Equity Partnership — you take the majority of the product entity, we take 20–40%. Both sides invested in the long-term outcome.
A defensible moat.
Built on your proprietary data, your customer relationships, or your domain anchorage. Gets more valuable as models improve, not less.
A technical partner who stays.
Our return depends on the product growing. We continue building features, evolving the model, and improving the unit economics for as long as you keep us around.
Product patterns that work.
What your senior team does today, packaged and sold as a self-serve product to your existing customer base.
Predictions your customers can't get elsewhere because they don't have your data.
Products that own a piece of trust, context or liability that doesn't commoditise.
Related reading: how expert businesses build recurring revenue, productising consulting services, and proof-of-demand validation.
Both sides invested. Both sides aligned.
Most agencies build a product, hand it over, and walk away. The product stalls within months because nobody cares once the invoice is paid. We take equity because we want the product to keep growing — and we want our return to depend on whether it does.
Productising your expertise — common questions.
How do you turn a consultancy or area of expertise into a SaaS product?
Productising a consultancy means turning a repeatable, high-value part of your expert work into software your customers pay for directly, rather than buying your time. Ferrous Labs builds that product on your own domain knowledge and data using a four-stage method, The Science of AI SaaS™: a short R&D sprint to define the product and business model, a fast MVP to prove customers will pay, a production build, then launch and ongoing development. The result is a live, recurring-revenue product — not a prototype.
What is the AI SaaS Product Build service?
The AI SaaS Product Build is a co-built, typically co-owned recurring-revenue software product built on your expertise and data. Ferrous Labs contributes the engineering and product capability; you contribute the domain knowledge and customer access. The output is a working SaaS product your customers pay for monthly — not a prototype, and not a tool for internal use only.
What kind of business is a SaaS product build suited to?
It suits businesses with a repeatable, high-value workflow that their customers also need to solve. Common fits include specialist consultancies that want to productise their methodology, professional services firms with proprietary assessment or scoring frameworks, and domain experts whose knowledge is currently locked inside a small number of senior people and cannot scale without software.
Does Ferrous Labs take equity in the SaaS product?
In most cases, yes. Ferrous Labs co-builds the product and typically holds a minority equity stake. The specific arrangement — equity percentage, revenue share, and buyout options — is agreed at the start of the engagement and documented in a joint venture agreement. The structure is designed so both parties are incentivised to make the product succeed.
Can I build a SaaS product without a technical co-founder?
Yes — a non-technical founder can build a SaaS product by partnering with a specialist AI engineering studio rather than recruiting a full-time CTO. Traditionally, SaaS required either an internal engineering team or a technical co-founder who took significant equity and led the build from the inside. Ferrous Labs provides a structured alternative under The Science of AI SaaS™: acting as your technical co-founding partner — contributing AI engineering, ML development, product design and post-launch iteration across four defined stages (R&D sprint, MVP, production build, then ongoing development). You supply domain expertise, existing customer relationships and market direction; Ferrous Labs supplies the technical layer, holds a minority equity stake, and stays invested through launch and growth. No in-house engineering hire required. According to Zuora's Subscription Economy Index 2024, subscription businesses have grown 3.4× faster than the S&P 500 over the past 12 years — the compounding upside available to domain experts who get to market without first building an engineering team.
Go deeper on this.
Build a SaaS Product Without a Technical Co-Founder
Read the guideHow to Turn Your Consultancy Into a Software Product
Read the guideTalk to a co-founder.
30 minutes with a co-founder. Or kick off your R&D Sprint.