Turn what you do
into a product you sell.
A recurring-revenue SaaS product, built on your expertise and your data, sold to your existing customers or to new ones. Co-built and (typically) co-owned with us — our return depends on the product working, not just delivering.
Built for founders
sitting on something productisable.
You have proprietary expertise and customer relationships.
You know the market. Your customers trust you. There is something they would pay for if it existed as a product, not a service.
You can't build the technical layer alone.
You don't have the ML or product-engineering team. Hiring would take 18 months. You need a partner who can build the product and stay invested in its success.
You're willing to share the upside.
The Equity Partnership is the most common path: you bring distribution, data or domain anchorage; we bring the build. The product is co-owned. Both sides win when it works.
A product in market.
Customers paying. Equity in something growing.
A recurring-revenue product.
Live, paying customers, growing MRR. Not a prototype. Not a pilot. A real business inside your business.
Co-ownership.
Equity Partnership — you take the majority of the product entity, we take 20–40%. Both sides invested in the long-term outcome.
A defensible moat.
Built on your proprietary data, your customer relationships, or your domain anchorage. Gets more valuable as models improve, not less.
A technical partner who stays.
Our return depends on the product growing. We continue building features, evolving the model, and improving the unit economics for as long as you keep us around.
Product patterns that work.
What your senior team does today, packaged and sold as a self-serve product to your existing customer base.
Predictions your customers can't get elsewhere because they don't have your data.
Products that own a piece of trust, context or liability that doesn't commoditise.
Both sides invested. Both sides aligned.
Most agencies build a product, hand it over, and walk away. The product stalls within months because nobody cares once the invoice is paid. We take equity because we want the product to keep growing — and we want our return to depend on whether it does.
Talk to us about your product.
30 minutes with a co-founder. Or kick off your R&D Sprint.